founded Disney's first official Pride product collection that ushered in a new era of LGBTQ+ representation and advocacy for the company

A pitch reel we presented to leadership, showcasing how Disney had been a leader in LGBTQ+ representation in the media.

The initial pitch was a rigorous process that included in-depth research into marketplace opportunity, consumer sentiment, and industry trends to substantiate our idea for a Disney product collection.

Over the years, the Disney Pride collection evolved to be more overt about its Pride messaging and the product range expanded significantly as its success grew year-over-year. Here are snapshots of the collection from 2018 - 2024.

As a result of the Pride product collection, our work pioneered how The Walt Disney Company approached and embraced diversity and inclusion priorities within all of its business units, and it became a leading example of how the ingenuity of the employee base could affect and inspire the company as a whole, all the way up to the CEO.