Defined the visual identity for the AAA game Invincible VS, establishing the logo and brand toolkit that formed the foundation for the game's global marketing launch.

As an established IP that is rooted in comics and popularized in animation, creating a new identity for the Invincible franchise required careful consideration for the brand's lore and legacy. It was important to identify the key attributes that needed to be honored in conjunction with the strategic positioning of the new game within its competitive landscape of fighter games.

After exploring several directions and themes, the concept that was the most compelling and true to the nature of his very visceral brand, was the idea using blood splatter as a framing device for the letters VS which would be executed in negative space.

A full toolkit was developed to cover all of the essential needs for the marketing campaign.

Including interstitial assets, such as title cards, transitions, and lower thirds.

Additional designs for merchandise and promotional partners, including comic cover artwork.